In the competitive craft beer market, breweries face the challenge of standing out among countless options available to consumers. With the right promotional tools, however, a brewery can rise above the competition and capture attention in a meaningful way. That’s where custom inflatables come in.
At Great Raft Brewing, they recognized the power of these eye-catching displays. By creating a custom inflatable replica of their 318 Golden Ale beer can, they enhanced their brand presence at events and connected with consumers in a unique and memorable way.
A Perfect Display for Great Raft Brewing
Great Raft Brewing, established in 2013 in Shreveport, Louisiana, quickly gained recognition for its high-quality craft beers, such as the popular 318 Golden Ale. The brewery prides itself on its dedication to producing innovative and flavorful brews that appeal to a wide range of beer lovers. With a strong emphasis on community involvement, Great Raft Brewing has built a loyal customer base by consistently offering fresh, exciting flavors while maintaining a connection to its local roots.
Great Raft Brewing sought a unique and engaging way to promote their products at events. This led them to explore custom inflatables as a creative marketing tool. The custom inflatable 318 Golden Ale can, designed to replicate their beer can, perfectly aligned with the brewery’s branding and event goals. The 10-foot-tall inflatable was a striking representation of their flagship product, with vibrant colors and detailed branding that made it instantly recognizable and engaging for attendees.
The decision to create this inflatable was a strategic move to boost visibility and create an interactive element at events. This giant inflatable served as both a visually impactful piece and a conversation starter, drawing people in to learn more about the brewery and its offerings. Its large size made it impossible to miss, and its design highlighted the craftsmanship and quality of the 318 Golden Ale.
This inflatable was not just a display but an extension of the brewery’s commitment to creativity and innovation. It allowed Great Raft Brewing to create a more immersive experience at events, giving potential customers a unique way to interact with the brand. The inflatable can was displayed at key events, such as festivals and trade shows, where it helped the brewery stand out among competitors, reinforced their brand identity, and sparked excitement about their products.
By incorporating such a distinctive display into their marketing strategy, Great Raft Brewing showed how custom inflatables could go beyond simple decorations to become a key part of an interactive and effective promotional campaign. The 318 Golden Ale inflatable can became more than just a visual tool—it became a symbol of the brewery’s creativity and its ability to think outside the box to connect with its audience.
Who Can Benefit from Custom Inflatables in the Beer Market?
Custom inflatables are an ideal marketing tool for a wide range of businesses and organizations within the beer industry. Here’s how different stakeholders can benefit:
Breweries: Custom inflatables provide an excellent way for breweries to stand out at trade shows, festivals, and other promotional events. Inflatable product replicas, like the 318 Golden Ale can, are great for showcasing flagship products and building brand awareness.
Distributors: Distributors can use custom inflatables at events to highlight specific products or introduce new lines. These eye-catching displays can attract attention, generate foot traffic, and facilitate meaningful customer interactions.
Event Organizers: Whether it’s a beer festival, a launch party, or a corporate event, custom inflatables help set the scene and create a vibrant atmosphere. They can serve as entryways, backdrops, or thematic elements to enhance the overall event experience.
Branding and Marketing Agencies: Agencies working with breweries can use custom inflatables to build creative and impactful marketing campaigns. From designing inflatable product replicas to creating branded event structures, custom inflatables provide endless opportunities for interactive branding.
Impact of the Inflatable Can at Events
The custom inflatable 318 Golden Ale can quickly became a key feature at events, drawing attention with its impressive size and realistic design. Positioned strategically, it stood out in crowded trade show and festival spaces, naturally attracting attendees and sparking interest in the brewery’s flagship product.
Its engaging presence gave the brewery a chance to connect with potential customers, as people often stopped to take photos and learn more about the brand. This unique display not only captured attention but helped create a memorable experience for visitors, reinforcing Great Raft Brewing’s identity at every event.
If you’re looking to stand out at your next beer festival or trade show, custom inflatables are a great way to make your brand unforgettable. From custom inflatable product replicas to branded displays, these unique inflatables offer an engaging way to showcase your beer and attract attention in a crowded market.
Ready to take your brewery’s event presence to the next level? Contact us today to discuss how we can create a custom inflatable that reflects your brand, enhances your booth, and helps you connect with your audience. Let’s work together to create an inflatable that brings your beer to life and makes a memorable impact at your next event.