How do you make a craft beer stand out in a crowded market? One effective way is by creating unforgettable marketing displays that capture attention instantly.
Great Raft Brewing has taken its marketing to new heights with a custom inflatable can for their "318 Golden Ale" drink. This impressive 10-foot tall replica perfectly captures the essence of their popular brew, making it an eye-catching centerpiece at any event.
In this blog post, we'll explore how custom inflatables can elevate brand marketing. Using the 318 Golden Ale inflatable can as a prime example, we'll demonstrate the impact of unique and engaging promotional tools in capturing audience attention and enhancing brand recognition.
About Great Raft Brewing
Founded in Shreveport, Louisiana, Great Raft Brewing is dedicated to creating innovative and flavorful beers that reflect the vibrant culture of Louisiana. Their mission is to brew unique beers with a commitment to quality, community, and sustainability. Their product lineup includes a variety of craft beers, with the 318 Golden Ale standing out as a local favorite.
Branding is vital for Great Raft Brewing. They focus on quality, innovation, and a strong connection to the local community. Every beer they produce highlights their dedication to using high-quality ingredients and pushing the boundaries of traditional brewing. This commitment helps them stand out in the craft beer market and build a loyal customer base.
The Concept of the Custom Can
The inspiration behind creating a custom inflatable can for the 318 Golden Ale started from Great Raft Brewing's desire to elevate their brand presence at events. They wanted an eye-catching promotional tool that would capture the essence of the 318 Golden Ale and draw attention from afar. The design was meticulously conceptualized to match the can's aesthetics, ensuring that every detail, from the color scheme to the logo placement, accurately reflected the actual product.
We ended up creating a striking, 10-foot tall replica of the can. Every aspect of the design, from the vibrant colors to the detailed typography, has been carefully replicated to create an exact likeness. The impressive height of the inflatable ensures it stands out in any setting, making it a focal point that draws crowds and boosts brand visibility. Its towering presence and accurate design make it a powerful marketing tool for the brand, perfect for festivals, promotional events, and other marketing activities.
Design and Production Process
Initial Consultation
The design and production process began with an in-depth consultation with Great Raft Brewing. During these initial discussions, we aimed to understand their vision and specific requirements for the inflatable replica. They emphasized the need for a high-impact promotional tool that accurately represented their product. They provided detailed specifications and branding guidelines to ensure the replica would be a true reflection of their product.
Creation of 3D Rendering
After gathering all necessary information, our design team created a detailed 3D rendering of the inflatable can. This rendering served as a visual prototype, showcasing the can's dimensions, colors, and design elements. The 3D model allowed Great Raft Brewing to visualize the final product and provide feedback. We made several adjustments based on their input to ensure the inflatable perfectly matched the aesthetics of the actual can. Once the design was finalized and approved, we moved on to production.
Production
The production phase involved using high-quality materials and advanced technology to bring the design to life. The can display was crafted from durable, weather-resistant vinyl, ensuring it could withstand various environmental conditions. The manufacturing process included several key steps:
Fabrication: Cutting the vinyl material to the precise shapes and sizes needed for the inflatable.
Printing: Using high-resolution printers to replicate the vibrant colors and detailed graphics of the 318 Golden Ale can onto the vinyl.
Assembly: Carefully sewing and sealing the pieces together to create the three-dimensional structure of the inflatable can.
Quality Assurance
Quality assurance was a critical part of the process. The product underwent rigorous testing and inspection to ensure durability and accuracy. We checked for any potential defects, such as leaks or weak seams, and verified that the colors and design elements were perfectly aligned with the approved 3D rendering. This thorough quality control process guaranteed that the final product met our high standards and the client’s expectations.
The Impact of the Can
The custom inflatable can for Great Raft Brewing's 318 Golden Ale had significant positive outcomes at one of the events it was used. Its 10-foot height and striking design drew large crowds, increasing foot traffic and boosting sales. The display generated considerable buzz, with many attendees sharing photos on social media, enhancing brand visibility and online presence. This unique marketing tool effectively promoted the 318 Golden Ale and helped the product stand out.
Breweries and beverage companies looking to elevate their marketing efforts should consider custom inflatables. These eye-catching displays can significantly boost brand visibility and attract more customers. To learn more about how custom replicas benefit your brand, contact us today for a quote. Our team is ready to assist you with all your marketing needs and provide further details on creating your own custom display.